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Thanks for stopping by! Below you’ll find our latest musings about marketing technology and the ways in which it is impacting commerce & culture, digital transformation strategies you can apply to your business ...

How to create a meeting time personalisation token in HubSpot

Published on Wednesday, October 6, 2021

A couple of months back Kyle Jepson (Senior Inbound Sales Professor at HubSpot) shared a video explaining how to use HubSpot’s new automation features to add an amount of time to a date property. This got me thinking about a post I had read on the HubSpot Ideas forum a little while back.

The general gist of said post is that, given the limitations within HubSpot for customising meeting notifications, it would be useful if HubSpot added a meeting time property / personalisation token that could be used inside of emails. This would allow HubSpot admins to configure and send personalised / branded confirmation or reminder emails that include both the date and the time of an upcoming meeting (which isn’t currently possible).

Although Kyle’s original video was about how to add a unit of time (1 day / week / year) to an existing date property, it made me wonder whether it would be possible to use the data formatting features in HubSpot workflows to record the actual time of a specific event (in this case a meeting), and I’ve spent the last couple of weeks tinkering with a few different ideas.

INBOUND 2020 HubSpot Product Spotlight Recap

Published on Tuesday, September 22, 2020

As is the case for many HubSpot partners, INBOUND is one of the highlights of my year. The event is always first class, the people are amazing and over the years Boston has become one of my favourite cities in the world to visit.

Quite understandably, HubSpot made the decision this year to shift from an in-person event to a digital experience, but it was still with a small tinge of sadness (plus a hankering in my tummy for one of those delicious Boston lobster rolls) that I joined the INBOUND Product Spotlight live stream to discover all of the new goodies that HubSpot has in store for us in 2020 and beyond.

Our Favourite HubSpot Product Updates From July 2020

Published on Friday, July 31, 2020

It’s been a surprisingly busy month for HubSpot. Historically, July and August have been fairly quiet on the product announcement front, as we inch closer to the INBOUND conference in Boston (typically held in early September). This year though, HubSpot have continued the relentless pace they set in the first half of 2020, furiously iterating on existing features and casually dropping some exciting new ones.

We’ve been keeping a close eye on all of the latest news, updates and announcements throughout July, and below you’ll find our thoughts and initial reactions regarding a few of our favourites.

Here’s Why We’re Moving To HubSpot's CMS Hub

Published on Tuesday, May 26, 2020

I’ve been tinkering with the HubSpot CMS for several years now, and have always considered the possibility of moving our site across to it … but never quite got around to actually doing so. Then, last month, HubSpot announced their CMS was getting a major upgrade, and was becoming ‘CMS Hub’ - the fourth major product on the HubSpot platform. I decided it was time to take another look at it, and very quickly made the decision to make the switch. In this post I’ll set out the reasons why, after more than a decade, we’re finally breaking up with Wordpress.

Electric Monk Awarded HubSpot’s Advanced Implementation Certification

Published on Tuesday, October 1, 2019

LONDON, UK - Electric Monk, a London-based platinum HubSpot partner and marketing technology consultancy, announced today that it has been awarded HubSpot’s ‘Advanced Implementation Certification’.

This brand new, exclusive certification is awarded by HubSpot to top-tier agency partners who have demonstrated expertise in sophisticated CRM implementations, enterprise-level integrations and migrations.

As an advanced implementation certified partner, the Electric Monk team will work closely with HubSpot to scope, design and deliver complex CRM and marketing technology rollouts for enterprise customers.

INBOUND 2019 HubSpot Product Spotlight Wish List

Published on Wednesday, August 28, 2019

In just one week from today, HubSpot’s Senior Vice President of Product Christopher O'Donnell will step on stage at the Boston Convention and Exhibition Center to announce the new features, updates and integrations that will be coming to the HubSpot platform over the next few months.

Use Your iCloud Calendar With HubSpot CRM

Published on Tuesday, November 28, 2017

It’s no understatement to say that I’m a massive Apple fan. I bought my first Mac back in 2008, and if there’s been an Apple version of a product or service since then, it’s pretty much a sure thing that I’ll choose that over a competitor’s offering.

INBOUND 2017 HubSpot Product Spotlight Recap

Published on Wednesday, October 4, 2017

The HubSpot Product Spotlight was one of my favourite sessions at the INBOUND event in 2016. Presented each year by HubSpot’s VP of Product, Christopher O’Donnell, the session outlines the company’s product road map for the next 12 months, and provides some insight into where HubSpot believes the future of marketing and sales technology is headed.

Unfortunately I couldn’t be there in person this year, so last Tuesday evening saw me sat at my computer like a (somewhat geeky) kid on Christmas eve, eagerly awaiting the live stream from #INBOUND17 in Boston.

As always, there were a tonne of exciting features and improvements announced across the entire HubSpot product line, but for this recap I’ve picked six of my personal favourites and covered them in a bit more detail.