I didn’t grow up dreaming of becoming an automation and CRM nerd. I wanted to be a magician — ideally with my own Vegas residency, gyrating on stage to ‘Total Eclipse of the Heart’ while my pet tiger, Kevin, watched on from the wings with mild disdain.

The magician thing didn’t work out — turns out, tigers are crazy expensive and there’s only so long you can live in your parents’ garage before your friends stop calling it “dedication to his art” and start calling it “a weird phase”.

These days, I’ve traded in the sequins and smoke machines for something a bit more practical — automating the stuff that slows creative businesses down.

I’ve been obsessed with automation and digital productivity for well over two decades. I love finding clever ways of using tech to streamline and automate tasks, save time and boost productivity.

But even more than that, I love seeing automation click for my customers. That moment when their eyes widen, and they realise they’ve just freed up 10, 20, or even 30 hours a week — and might finally get around to actually having weekends again.

OK, so it’s not technically magic — but when it happens it feels pretty damn close.

If you’ve ever found yourself manually copying data between spreadsheets and your CRM, politely reminding clients (again) about invoices they promised to pay three weeks ago, or spending hours on admin that could (and most definitely should!) be automated, you’re in the right place.

I’ll help you leverage the systems and the tech you need to create your own personal army of robots (think more WALL-E and less T-1000). Together we’ll design and build an automation engine that frees up your time so you can focus on the things that matter most to you — whether that’s scaling your business, taking on more creative projects, or just having a bit more breathing room in your day.

Ready to see what’s possible? Let’s chat.