If you’re reading this, you’ve probably reached the “OK, but how much is Zapier actually going to cost me?” stage of your automation journey. Welcome.
Zapier has changed quite a bit over the last few years. What started life as a simple way to connect apps has gradually grown into the market leading automation and “AI orchestration” platform, with workflows, tables, forms, and an increasing number of AI-powered features sitting under the same roof.
That’s great news in terms of what’s possible, but it does mean the pricing page now takes a bit more unpacking than it used to.
In this article, I’ll walk through Zapier’s pricing as it stands in 2026, explain what you get on each plan, and share a few practical observations from working with clients who use Zapier day in, day out.
My aim isn’t to sell you on a specific tier, but to help you understand which plan makes sense for where you are at right now and which ones you can probably ignore for the time being.
Understanding Zapier tasks
Before we get into plans and pricing, it’s worth taking a minute to understand what Zapier means by a “task”, because these are a core part of Zapier’s pricing model.
A task is the unit Zapier uses to measure the work it does for you. Whenever a Zap successfully performs an action — like creating a contact, sending an email, or adding a row to a spreadsheet — that counts as a task. Simple automations might only use one task at a time, while more sophisticated workflows can use several tasks in a single run.
Each Zapier plan includes a task allowance. On the Free plan, it’s 100 tasks per month. On the Professional, Teams and Enterprise plans there are minimum thresholds, with the option to scale up depending on your needs (and, unsurprisingly, the number of tasks you need impacts the price you pay).
The good news is that tasks are counted only on the actions, and not the triggers. A Zap firing doesn’t cost you anything by itself — it’s what happens next that matters. On top of that, many of Zapier’s built-in tools (like Filter, Formatter, and Paths) don’t count towards your task usage at all, so the actual number of tasks you use might be smaller than you expect
Monthly vs annual pricing
Like most SaaS platforms, Zapier prefers to bill their users annually. But unlike other platforms, Zapier’s annual discount is genuinely generous (around 33% cheaper than their month-to-month pricing).
For that reason, all of the prices quoted in this article assume you’re paying annually. It’s the option most people end up on once they know Zapier is part of their day-to-day setup.
Monthly billing is available if flexibility is more important to you than total cost. Just be mindful that you’re going to pay a sizeable premium for that flexibility.
Zapier’s plans, pricing & features
All of the plans outlined below include access to Zapier’s core toolkit: Zaps (automation workflows), Tables, Forms and Zapier MCP.
As you review the different plans Zapier offers, you’ll notice that the real differences are not so much in features or capability, but in complexity, scale, and how automation is managed as it becomes more business-critical.
Naturally, all of the prices and features listed are accurate as of the time of writing (January 2026), but if you need the most up-to-date info you should go direct to the source.
I’ve listed prices in £GBP, because that’s where my business and most of my customers are based. Zapier’s default currency is $USD, so the prices listed may fluctuate depending on exchange rates.
Free
Zapier’s Free plan is refreshingly generous for a major SaaS platform in 2026. You get full access to the core product and enough tasks to build something genuinely useful.
It’s a great way to explore how Zapier works, test ideas, and get a feel for how automation might benefit you and your business – without any pressure to commit.
You’ll eventually bump into limits, which is by design. But as a starting point, it does exactly what it should: it gives you a taste of what’s possible without asking for your credit card up front.
On the Free plan you get:
- Access to Zapier’s core platform – This includes the ability to create workflows (Zaps), Tables, Forms and use Zapier MCP.
- Unlimited Zaps, Tables and Forms – You can build as many Zaps, tables, and forms as you like, which makes it easy to experiment. The real limit on the Free plan is how often things run (tasks), not how much you’re allowed to create.
- Two-step Zaps – Each Zap is limited to a single trigger and a single action. Simple by design, but often enough for straightforward “if this happens, do that” automations.
- Zapier Copilot – An AI-powered helper that guides you through building Zaps using plain English prompts. Particularly useful when you know what you want to achieve but not yet how to wire it together.
In my experience, Zapier’s Free plan does exactly what it’s meant to do. It gives you a safe, low-pressure way to dip your toes into automation, build a few useful workflows, and start seeing small wins.
If you’re curious about automation but not yet sure how far you want to take it, it’s a terrific place to start.
Professional
This is the plan I recommend to most of my clients, particularly if they’re solo operators or small teams who are just starting to take automation seriously.
The Professional plan gives you everything you need to build the kind of automations that actually move the needle in day-to-day business. It includes everything in the Free plan, plus:
- Multi-step Zaps – In my opinion, this alone is worth the upgrade from Free to Professional. Multi-step Zaps let you include things like conditional paths, filters, delays, data formatting and other little bits of logic that turn simple automations into genuinely impactful ones.
- More tasks – The Professional plan starts at 750 tasks per month, and can grow from there depending on your needs.
- Access to premium apps – Around 70 apps are exclusively available to paying Zapier customers, including tools like Salesforce, Xero, and Zendesk. The Professional plan gives you access to all of these.
- Webhooks – Useful for creating custom integrations, especially when there’s no native Zapier app available.
- Conditional form logic – Lets your (Zapier) forms adapt based on inputed data, so people only see questions that are relevant to them. Small detail, but a big improvement once you start using forms properly.
- AI fields – Allows you to enrich table data using AI models, for things like summarising text or categorising information automatically.
- Email and live chat support – Email support from Zapier’s dedicated team is available to all Professional plan customers, while live chat support is available to Professional plan customers with 2000+ tasks.
Pricing for the Professional plan starts at £182.76 per year (£15.23 /mo) for 750 tasks, which is plenty for most solo operators and small teams getting started.
For the sake of transparency, I’m a solo operator and my own Zapier account is on the Professional plan with 1,500 tasks, which costs me £356.64 per year (£29.72 /mo). That gives me plenty of headroom for day-to-day work without feeling like I’m paying for capacity I don’t actually need.
That’s the great thing about Zapier’s pricing model: you can grow into it gradually, rather than committing to a huge plan up front.
Teams
On the Professional plan, you’re paying for automation capability – more complex workflows, smarter logic, access to premium apps. Essentially, all the tools you need to build genuinely useful automations.
The Teams plan doesn’t add any new automation tricks on top of that. Rather, the upgrade is about ownership and control: who can see and / or edit what, and how automations are managed once more than one person is involved. It’s an administrative upgrade rather than a functionality one.
Here’s what you get:
- 25 users – Lets you invite the rest of your team into your account, without the need to share logins or do the “who built this Zap?” dance.
- Shared Zaps and folders – Makes automations a shared asset, rather than something that lives in one person’s account.
- Shared app connections – Connect a tool once and allow your whole team to use it. Much cleaner, and far easier to manage as your automation setup grows.
- SAML SSO – Allows teams to sign in using a central identity provider. Mostly relevant for larger teams, but also very welcome once IT or security start hovering politely behind your desk.
- Premier Support – Access to Zapier’s dedicated premier support team, which means you get faster responses to your support requests.
In practice, I find customers reach for the Teams plan once automations stop being “that thing that guy who used to work here set up once” and start becoming shared business infrastructure.
Enterprise
Like the Teams plan, the Enterprise plan doesn’t unlock new or smarter ways to build automations.
Where it does differ is in scale, resilience, and oversight. It’s built for organisations where automation isn’t just a nice efficiency win, but a foundational part of how work actually gets done day to day.
At this level, the focus shifts to things like long-term task budgeting, clearer visibility into what’s running across the platform, tighter controls around access and compliance, and support structures that assume automation is business-critical.
This includes:
- Unlimited users – Very much one of those “what it says on the tin” type features. No notes.
- Advanced admin permissions and app controls – Gives you full control over who has access to which Zaps, apps and even specific actions within Zaps.
- Advanced deployment options – Helpful if your automation needs to play nicely with internal systems and stricter security / compliance policies.
- Annual task limits – Instead of tasks resetting every month, your allowance is spread across the year. This makes task budgeting far more forgiving, especially if you’re in the sort of business where your Zapier usage spikes at certain times.
- Observability – Useful once you’ve got lots of workflows running and want to know what’s working well and what needs attention.
- A dedicated Technical Account Manager – Available once you reach a set usage threshold or as a paid add-on, this gives you direct access to a dedicated specialist who understands your setup and can support accordingly.
Zapier doesn’t publish pricing for their Enterprise plan. If you’re operating at this level, you’ll need to chat directly with their sales team to get a quote based on your usage, security requirements, and scale.
Zapier add-ons
Alongside its core plans, Zapier now offers a couple of add-ons to its core product. These are optional, paid upgrades designed for more specific / advanced use cases.
At the time of writing, there are two worth knowing about: Agents and Chatbots.
Agents
Agents are Zapier’s take on AI-powered assistants that can interact with your tools and data. Think of them as a way to let AI do things, not just answer questions — pulling in live data, browsing the web, or triggering actions via Zapier behind the scenes.
One small bit of terminology to be aware of: Agents use activities rather than tasks. An activity is similar to a task in that it’s a measure of how much work an agent does – more involved Agent interactions use more activities.
Here’s how much the Agents add-on will cost you:
- Free – 400 activities per month
- Pro – £25.40 per month for 1,500 activities
- Enterprise – Listed as “coming soon” at the time of writing
Chatbots
A few years ago, “live chat” became the must-have feature on every website. As a prospect or a customer, you’d open the chat window, type your question, and then … wait. And wait. And after fifteen minutes, eventually accept that no one was coming to help you.
The Chatbots add-on is Zapier’s answer to that problem. It lets you embed an AI-powered chatbot directly on your website, so visitors can ask questions and get useful answers straight away — without waiting for someone on your team to be available.
What’s really cool about these chatbots is that you can train them using your own knowledge sources, as well as connect them to Zapier automations.
- Free – 2 chatbots, basic model access (GPT-4o mini & GPT-3.5)
- Pro – Up to 5 chatbots, the ability to connect advanced AI models, website embedding and lead capture (£10.16 per month)
- Advanced – Up to 20 chatbots, the ability to remove Zapier’s branding, data capture within chats and more knowledge sources (£50.80 per month)
There’s also the option to create your own customised package, for which you’ll need to contact the Zapier sales team for pricing and availability.
Final thoughts
Zapier’s pricing can look intimidating at first glance, but once you understand how tasks work and what actually changes between plans, it becomes much more predictable.
For most people, the decision isn’t about finding the “best” plan – it’s about choosing the one that fits how automation is being used in your business right now.
Start small, keep an eye your task usage, and let automation earn its keep before you scale it. Luckily, Zapier’s pricing model is built to support that kind of gradual approach.